The A2C Investment Alliance is an Australian investment service platform that serves as a bridge and platform between Australia and China to provide two-way services to customers in both countries. They offer visa services, fund management, real estate investments, business investment & immigration and other cross-border services. The business needs a brand design that can better express the function of the platform, and demonstrating the connection between China and Australia is the main purpose of the design.

A: Australia

C: China

2: to, representing “stepping over”

The different fonts and colours are used in the brand identity to demonstrate the difference between various cultures and history. An obvious “line/divider” is used as the main brand element, signifying that the A2C service closely links two countries that have been separated in the northern and southern hemispheres. The line is used as a major visual element throughout the application design, dividing the space, reflecting the significant role that A2C plays on the service platforms between two countries, accurately expressing and explaining the positioning and meanings of the brand.