AZ 全球购 its English translation is “AZ Global Buy”, which is a global online shopping website. This platform can generate its own exclusive online shop for cross-border e-commerce practitioners. The platform provides one-stop integrated services such as direct mail customs clearance and data management.

Based on the design requirements, we were challenged with creating an icon that can reflect the image of the ant as the master brand. The visual style of the new logo needed to be modern and reflect the brand’s e-commerce attributes. At the same time, the design had to show the professionalism and reliability of the shopping website, so that users felt they could buy with confidence.

The keywords for this logo design are an ant, global and hug. Considering that it is a global shopping website, the shape of the logo is rounded, and the image of the ant is integrated into the graphic, while fading the image of the insect, so that it can become a cute mascot to represent this global brand. Two colours that have been chosen, a gradient process is done, and it makes people feel that a cute ant is hugging earth and bringing good things from all over the world to the user. The implication is that users can embrace the world without leaving home.