As the bank with the highest degree of internationalisation in China, the visual system plays an essential role in entering into the Western capital market. A well-established international brand image demonstrates a sense of trust and professionalism in the visual aspect. Nexty provided a long-term brand design service to Bank of China Australia, including designing marketing collaterals, office stationery and production. The key concern of the project was how to demonstrate a creative identity that is in line with the local thinking in a creative way through the existing brand identity to help the business effectively compete in the local market.

In the design of printed products, we rearranged the design elements engagingly into an infographic to build a connection between images and texts. The business brochure is transformed into a wonderful journey of vision and tactility. For example, the Australian landmark is shown through the cut-out of the RMB sign, symbolising the Bank of China is the window of Chinese capitals entering Australia. The simple technique works in line with customers’ reading behaviours, becoming the solid explanation of the brand. The brand image needs to be implemented in effective transmission through a variety of mediums, meanwhile, printed products are still considered as one of the most important communication tools. The innovative thinking mode and strict supervision towards the printed product make the brand experience no longer stuck “on paper”.