BHL (Boyuan Holdings Limited) is the first ever Chinese company listed on the ASX. Its main business includes real estate development and investment, pension housing investment and fund management.

Newly listed as BHL (Boyuan Holdings Limited), moving into a new position with a more dynamic business and continuous expansion of enterprises, the brand urgently needed to emerge in the investment market with a more stable and reliable image without lacking “personality”. By understanding the design brief and the company’s background, Nexty’s design team created a custom logo type with the use of straightforward style based on the original brand design concept.

The logo design was modelled on the concept of “connection”. An arc was created between letters to represent the inspiration of “cooperation”, “achievement” and “unlimited future”. It also emphasise that the enterprise connects China and Australia, working closely with their clients for a brighter future.

Compared to the original design of the old-fashioned styling, the current logo is more modern, dynamic and exclusive. It articulates company’s new vision and represents the exclusive and prestigious nature of the brand.

Throughout the design of the brand, the team also considered the continuity of the design and its brand recognition, and designed an arc-shaped graphic matching the logo for the brand to increase the design’s diversity and its recognition.