Blue Ocean is an Australian based real estate company providing property investment and management services. Over the past 10 years, the company has built a professional real estate team to help clients manage their assets in Australia. Excellent teamwork can provide customers with better and more personalised services. Thus, the spirit of ‘teamwork’ is the main theme of this rebranding project.

The design concept started with the letter ‘O’, from the word ‘ocean’ in the brand name. Combined with the moving waves, symbolises convergence, harmony, acceptance and respect, which are the key philosophies of the company. The logo design is simple without losing the details; it helps to gain brand awareness and brand association. The new layout of the rebranding is more balanced and sophisticated. New specifications are updated according to different places and occasions, which ensures consistency of the consistent of the brand image across all media platforms.