Boddington Gardens is a new residential development located in Box Hill, Sydney and provide a selection of exclusive new residences such as high-quality apartments and townhouses that display both function and comfort without sacrificing style, space or liveability. Nexty provided services across naming, logo, brochure and website design.

Boddington Gardens required us to use a range of design products to introduce them to the market and stand out from the competition. As a real estate brand, its positioning is high-end and targeted at young families. The branding needed a relevant design that was elegant and energetic. The main advantage of the location of Boddington Gardens is that it’s close to nature and rich greenery, and because the target audience is young families, the safety of children is a significant consideration.

In the design of the logo, the overall form conveys the concept of “door”, the perception of privacy. Using thinner lines outline the whole logo with the elements of a winding leaf to represent a sense of elegance and quality. In the design of the brochure, the order was carefully considered, starting with the advantages of Boddington Gardens. When describing geographic location, considering the target audience was primarily overseas buyers, the brochure shows the geographical relationship between Boddington Gardens and Central station. A lifestyle image was also displayed in the design to express a kind perception and friendly atmosphere of the brand. In order to keep consistency, the whole colour tone and image presentation was matched in the website design.