Built is Australia’s leading construction company, with more than 500 active employees contributing to their business nationwide. Built needed a multi-language website to cope with its growing business into the Asia-Pacific region and to build a multi-cultural brand image. Nexty was called up to provide them with a website design and development service.

The new website adopted the main visual elements from the brand’s key visual, such as colour palette, images and typefaces style, infographic and animation style to keep visual consistency across all platforms. The customer base was reset from people located in Australia to a broader Asia-Pacific region (including internet visitors from mainland China). AngularJS technology was applied to allow the front and backend to be separated. This combined with AWS hosting system guaranteed the maximum speed of the website around the world. The website language was adjusted automatically with the system language of the internet browser. This solution facilitates cross-cultural and cross-nation communication and the brand can be reached from all corners of the globe.