China Everbright Bank is a financial institution with a high degree of internationalisation in China, and they already have a visual system that represents the brand. Nexty provided a long-term brand design to service to the company, including marketing collaterals, office stationery and production. The project also comprised two series of posters that included the brand’s existing visual system for consistency.

Nexty created two different styles for the poster design. In order to highlight the bank’s reputation as a reliable and professional company, we used real photos to represent confidence and trustworthiness. Their branding colours are gold and purple, so for consistency, our designer used photos that best matched the colour tone.

For another series of posters, we created a sequence of story scenes for the illustration. Based on different subjects, our designer drew multiple graphics as a background. The colour gold was used to highlight the main number in the centre and we drew other images in purple to surround it.