Nexty was approached to design the brand brochure for China Telecom Australia. In order to cater to the local market, we have created a design to improve national consideration. According to the content, we designed the form of four fold brochure providing various reading experiences for viewers, while bringing a sense of freshness to the design. The visual elements (including logo, colour and font) comply with China telecom brand guidelines.

At the same time, we created a series of infographics for the lengthy data and flow charts to make the brochure a colourful illustration. This method greatly improved the reading experience. We carefully selected the paper stock for the final production. The use of “embossing” and “spot UV” and other printing techniques to make the customers truly feel the superior quality of China Telecom service.