Duralum is an Australian based window & door service company, specialising in providing customised window and door repairs and upgrades to small to middle-scale businesses.

As a start-up business, the company was determined to establish a decent brand culture and impression.

Our creative concept adopted a minimalist style. Very few details were added to the design because we wanted to demonstrate the down-to-earth attitude of the brand. The window shape reflects the business’s main service, while the opening style is intended to give people a positive and welcoming feeling. A sharp corner on one hand, resembles the numeral ‘1’, symbolising the confidence of the brand in its product and service. The other hand reflects a functional and stylish sense. The cyan colour is indicative of the glass material, which visually demonstrates a smart sense of modernism.