Elite is an international corporation with services ranging from real estate development, fund management, investment and education. Their demand to create a brand visual system was urgent as the business had just entered the Australian market. Nexty was approached to upgrade Elite’s brand elements and our designer created a unique brand icon based on the brand initial “E”. The overlapping pattern symbolises the concept of interactivity. The different shades of blue create diversity for the brand, while the use of tilted angles brings a sense of movement to the design, creating a positive visual impression. The standardisation of the brand element makes it easier for the application of all business collateral, and builds a reliable brand image with many future possibilities for the company’s development.