Eora Agency is a north shore-based real estate agency with high traffic retail exposure. The name – Eora (Yura) given by the indigenous Australians who lived in the area now known as St Leonards on Sydney’s lower north shore. Eora simply means ‘here’ or ‘from this place’. It represents home for each family regardless of their origins. At the same time, Eora is helping families settle into their homes and start their new journeys.

The new logo had several considerations to take into account. It needed to represent the concept of ‘union’, while avoiding existing brand colours, such as black for McGrath, yellow for Ray White, green for Belle Property. We also had to avoid using real estate related objects (eg. Home/property/building), and adopt the client’s preference of a full/plump shape rather than cusp/needle shape.

The final logo is combined with three rectangles. Each rectangle can be seen as people from all different backgrounds which also can represent the concept of union and combination. It also inspired by a building structure. The meaning behind the logo is, we, Eora, aiming to deliver a sweet, comfortable and safe house to all clients. Thus, the letter in the new logo was designed as one vertical line. It makes the EORA name more impressive and modern. Finally, based on the requirements from the client, black and yellow hues were chosen as the main colour palette. The final outcome is a sleek and elegant company logo.