Hayman Tailor
- Year
2019-2020
- Sector
- FMCG
- Services
- Branding
- Digital
Hayman Tailor is a new e-commerce website brand, supplying customised men’s shirts. Originated in Australia, the company was named after the famous Australian resort island in Queensland’s Whitsundays. The brand embraces a relaxed, leisure-centred lifestyle while maintaining high standards of service and style. Inspired by the Hayman experience, the founders launched the Hayman Tailor brand with a selection of premium wardrobe essentials, available at an affordable price.
To represent the spirit of the brand, our logo design embodies a sense of simplicity, elegance and trendiness. A highly recognisable icon combines two initials H (Hayman) and T (Tailor), linked by a string. Also, the colours gold and black, as well as the Sans-serif font highlight the brand’s casual positioning.