The International Chinese Film Festival (ICFF) is a global event, organised by the non-profit organisation – International Chinese Film Festival Organising Committee. The purpose of the festival is to promote Chinese films to the world, and to enhance the global influence and awareness of Chinese films. The committee also aims to reinforce the exchange and cooperation between the Chinese film industry and international professionals. Since its inception in 2009, the International Chinese Film Festival has brought more than 100 quality Chinese films to Australian audiences, and hundreds of thousands of movie-goers have participated in this annual event.

As the representative of Chinese films, ICFF is at the forefront of the world film industry. The overall design style of ICFF in 2019 caters to the growing influence of the market. The target audience has changed from overseas Chinese to overseas public film-lovers. The philosophy of 2019 ICFF is to review the past and look forward to the future. In this design, Nexty understands the customer’s concept and adopts a graphic design style that is more suitable for spreading through multimedia (especially digital media). The special 10th anniversary allows us to create a more modern and avant-garde visual experience, where it combines abstract and pointed design elements, as well as bold colour schemes.