Joye Timber is a flooring and tiling service company located in Sydney, Australia. Since its establishment in 1997, the business has gained a reputation for its excellence in product quality and service standards in the industry. Through the enhancement of their brand identity, Joye wanted to demonstrate a simple yet modern brand image to their cooperative partners, and project a confident attitude to the market competition.

The icon is made up of a rectangle and a square forming a letter “J” to reflect the brand name. The rotating square creates a sense of engagement and movement while displaying icons of the space and other industry-related characteristics. The minimal design style clearly conveys the industry attributes while highlighting the brand’s pursuit of an elegant lifestyle. The handwritten typography is instantly recognisable, bringing a familiar and friendly feeling to the brand. The bright orange creates a strong visual that reflects a positive, frank and warm corporate culture.

Subsequently, Nexty performed a website design and site service for Joye Timber. So that the new brand identity can be consistently upgraded and transformed into the digital platform. Through the research on the Australian flooring tile service market and the analysis of Joye Timber’s current service & product structure, the website enhances the user experience with a simple and clear architecture that easily guide the users to find their useful information from the site. The design of the website introduced a dark background with texture patterns to highlight the quality of services and products, a large number of pictures of completed projects with a smooth browsing mode allows potential customers to appreciate the quality assurance and build their confidence The integration of animation effects allows the website had a modern and cutting-edge presence, and also interact with browsers to guide them browsing the site.