M-Cube Studio is a studio of beauty and fitness based in Sydney, Australia, mainly focusing on female customers aged between 18 and 50. Especially new mothers and females who are looking for a healthy lifestyle, weight reduction, fitness and a desire to be healthy and confident.

We designed an icon that combined Pilates postures and the “M” shape. Grey was preferred as the main colour and other supporting colours are used to make the logo appear more feminine.

In order to best present the femininity of the branding, mellow postures are used by creating the combination of “M” and “C” which also reflect the services (yoga and Pilates) of the studio. Also, designers embedded a flower to represent females who enjoy the beauty and pursue confidence and self-esteem. The pose was surrounded by three circles that represent the company’s three founders. Sans serif font is used as the branding typeface, which helps improve the visual effects of the logo, making it contemporary and feminine. To meet the client’s requirement on colour matching, the combination of grey and pink can represent fashion and slenderness.