Mama is an Australian baby and maternal product brand; their focus is on making Australian products and exporting to overseas markets. The client required us to provide a brand strategy, as well as a new product packaging solution.

We proposed a branding design that showed a caring mother, as well as mother’s love, and this fitted in with client’s requirement.

For the packaging design for their formula, we provided a design using different colours to separate each stage. More established colours were used rather than too many bright colours, to show the reliability and quality of the brand.

We also highlighted advanced technology features such as a graphic element on the packaging, followed by a curving background to signify the smoothness of the liquid formula.