Park Sydney is a large-scale integrated real estate project developed by Greenland Australia in conjunction with GH Australia. Located in the trendy inner urban suburb of Erskineville, just 3 km from Sydney’s CBD, the project is adjacent to the vast expanse of Sydney Park and has a planned project area of nearly seven hectares. The development will consist of 1,400 homes in nine independent, low-density residential buildings. Residents will have quick and easy access to a choice of dining options, cafes, cultural life, and a range of boutique retail stores and supermarkets along King Street in the local area.

Park Sydney is the perfect destination for those looking to retreat from the bustle of modern city life. The project embraces a great sense of community with shared resort facilities, peaceful outdoor areas and a great village atmosphere that gives residents new standards of pleasure and a unique sense of belonging.

Nexty provides a full range of property marketing services to the project, such as graphic design, advertising design, copywriting, content marketing, WeChat marketing (Chinese social media), animation, video production, digital and IT solutions. The design collateral is used in a number of media to constitute a strong visual recognition of the brand and to showcase the rich experience of living in Park Sydney.

We combine a style of colour block splicing to depict a modern relaxed feel, and to express the diverse & vibrant experience of local life in Erskineville. The visual recognition system not only becomes an effective medium of images, renderings and key advertising information, but also heightens consumers’ brand recognition of the project. The marketing is designed to inform consumers that Park Sydney will be Sydney’s newest residential, retail and entertainment hub – this lifestyle landmark is being promoted as ‘The New Local’.