Poly is a large multinational company that operates the different businesses across the area of real estate, culture and art, international trade and mineral chemicals. To demonstrate the company’s strong strength and steady development, Poly International (real estate) brochure adopts a clean and simple design style, with the concept of “sustainable development and self-breakthrough”. The main visual elements of the design extract the circle in the logo. The gradient color creates a series of varying circular patterns that visually give the impression of expansion and change. The cover of the brochure is based on an arc-shaped abstract architectural graphic, which succinctly and directly displays the image of a large multinational company with confidence and professionalism.

In order to express the strength of the company, this design delivers effective data visualisation. To allow the reader to capture the important information, the team draws a series of small icons in the form of a circle and matches the dot dividing line, which highlights the information and increases the visual interest. In this way, the original boring and neglected data are presented interestingly to the reader.

Based on the original brand image specification, the Nexty team incorporates new design concepts and brings a bit of freshness and fun.