Total Home Design is a specialist in a kitchen and bathroom renovations with over 15 years of experience in construction, sales and interior design, based in Sydney Australia. With a professional knowledge of industry technologies, the company has gained an excellent market reputation and always makes client satisfaction their top priority. Total Home Design wanted to extend their expertise to retail from commercial, and to expand the business. Nexty provided advertisement design and media planning and buying service in this project to meet their demand and ambition.

The bright orange background catches viewers’ attention, building a warm and passionate visual circumstance. The cosy tub and the delicate display of the furniture emotionally remind the audience of their home context, arousing curiosity. The common acknowledgement of the brand was built through a series of catchy slogans. The advertisement locations were mainly set up on places such as train stations and bus stops which make up part of the general public’s everyday journey. The advertising message is directly and efficiently delivered to the target market via the in-depth analysis of the market and consumer’s behaviour and activities.