Unichi
- Year
2017
- Sector
- FMCG
- Services
- Digital
As one of the Australia’s most qualified health & cosmetics brand, Unichi focuses on looking for unique raw natural plant material to create its unique products for the marketplace.
With indepth study and analysis of those materials to extract the essence for health care and skin care, Unichi’s products are not only safe and healthy but also solve the users’ health and skin problems effectively.
The market demands for Unichi’s products are increasing significantly, with hundreds of pharmacies selling Unichi’s products. With the desire to diversify, Unichi intends to target different customer base with its unique product lines. Nexty assisted Unichi designed and developed a fresh new brand website, which reset Unichi’s brand position and demonstrates Unichi’s brand culture.
The new website solves Unichi’s requirement for frequent updates of its products, as well as helping Unichi’s customers find retail online and offline stockists quickly and efficiently. The site is designed with a simple yet clean style, highlighting the unique characteristics of Unichi’s product lines. Utilising images of the raw material production sites reflect Unichi’s natural health characteristics. The website uses clear frame structures on the product list allows users to easily browse through all of Unichi’s products. The built-in Google Map API and inner search engine build means users can easily find the closest pharmacy and online shops which sell Unichi’s products, guiding and turning over audiences into loyal customers.