Based in Sydney, Xcape is categorically the benchmark in the reality entertainment industry. Boasting several escape rooms with amazing theme concepts, logic, as well as every room equipped with intricate mechanisms for that realistic sensation, satisfies and challenges your mind and intelligence. Their target groups are young teenagers and office workers who seek challenges and are inclined to achieve the unthinkable. The aim of this series of advertisements is to introduce this new experience to the public and to entice them to explore and test their problem-solving ability that this business offers.

After our thoughtful consideration, we decided to choose cross track billboards and bus full-wrap as the advertising platforms (duration 6-8 weeks) to directly and effectively deliver the messages to potential customers. We envisioned that this will allow the audience to understand the concept instantly and spontaneously generate the desire to join the game – these are the golden rule for this particular case. By collaborating with the professionals, we successfully delivered a set of fun, mysterious and adventurous movie-poster looking products.

Prior to the photo-shoot, we produced a series of storyboards and proceeded to bring the images to life. By using physical props and smoke generators, we created two fascinating game scenes for “Prison Break” and “Ching-Chiu Palace”.