Based in North Sydney, our client Yuhu Group Australia has quickly built up an impressive property portfolio in the vicinity of Sydney’s CBD since its establishment in 2012.

Centred on recent research and our understanding of Yuhu Australia’s existing brand, Nexty updated and enriched the original branding colour palette. Meanwhile, Nexty produced a brand new set of four deconstruction conceptual minimalism patterns for the brochure design. With text blocks and professional photographs flexibly laid out in an elaborately designed grid system, the brochure delivered a professional image with the view to express the company’s innovative and creative corporate culture. By utilising the collaboration of PMS colours and CMYK prints with UV layer applied on the text pages and embossing on the cover, the brochure gave the audiences a modern and elegant impression.

After receiving great recognition from customers on the corporate book design, Nexty continued to transform the brand image into digital by engaging Yuhu Group’s official website design and development project. The website achieved Yuhu’s brand visual communication consistency both in traditional print and the new digital design asset, by applying the new colour palette and font system. A modern clear interface structure allowed the branding key messages to be intuitively and clearly delivered to the digital users. Interactive designer and developers also introduced a numbers of animated features into the site. By implement such a detailed animation effects, not only expressed a reliable corporate image with eyes on details but it also reflected on the constant pursuit of Yuhu’s innovative and modern image. The website used mobile responsive technology, optimized for mobile terminal users which can be access through the website anytime, anywhere.